The CRM that sells the way the UAE does.
Leads from your Instagram, Google and TikTok ads, conversations on WhatsApp, quotes and VAT invoices in AED. One system, instead of a phone, three ad managers and a spreadsheet.
- Meta, Google & TikTok leads
- Shared WhatsApp inbox
- VAT invoices in AED
Starting at AED 49 / user / month · Free migration · Live in under a week
New lead · Instagram
Villa fit-out enquiry
- New leads48 deals · AED 412,000
- Qualified21 deals · AED 268,500
- Quote sent12 deals · AED 186,200
- Won this month7 deals · AED 94,750
Quote sent on WhatsApp ✓
50+
business modules
4
ad platforms synced
1
shared WhatsApp inbox
5%
VAT applied automatically
WhatsApp, inside your CRM
Your customers answer on WhatsApp within minutes and ignore email for days. Lifeguard CRM puts your business number in a shared inbox, so the whole team can reply, every chat is tied to a lead, and a quote can go out from the same screen.
- One business number, answered by the whole team
- Every chat attached to the right lead or customer
- Approved templates for follow-ups after 24 hours
- Send quotes and invoices without leaving the chat
Shared inbox
Today · 36 open chats
Everything a UAE sales team needs, in one CRM
Leads from your ads, conversations on WhatsApp, quotes and VAT invoices in AED. The parts of selling in the Emirates that generic CRMs leave you to bolt on yourself.
Every ad lead, in one list
Leads from Facebook and Instagram lead forms, Google Ads and TikTok arrive in the CRM on their own, tagged with the campaign they came from. Nobody downloads a CSV on Monday morning, and nobody works a lead that went cold over the weekend.
WhatsApp, shared by the team
In the UAE the customer replies on WhatsApp, not email. Connect your business number once and the whole team works the same inbox, with every chat attached to the lead or customer it belongs to rather than sitting on one rep's phone.
A pipeline you can read
Deals move through stages you define, with the value in AED on every card. Managers see what is stuck and where, without waiting for a Thursday update or asking three people.
Quotes and VAT invoices in AED
Build a quote from your products and services, convert it to a tax invoice when it's accepted, and let the system apply 5% VAT and print your TRN. Credit notes and payments are tracked against the same invoice.
Follow-ups that happen
A visual workflow builder assigns new leads, sends the first message, creates the follow-up task and chases unpaid invoices. The repetitive part of selling runs without someone having to remember it.
Scoring and duplicate checks
Leads are scored so reps start with the ones most likely to buy, and duplicates are flagged when the same person enquires through Instagram on Tuesday and Google on Thursday.
Reports and forecasts
Pipeline, conversion by source, revenue and outstanding invoices on one dashboard, with a forecast built from what is actually in the pipeline rather than from optimism.
Roles, permissions and audit trail
Decide who can see prices, export contacts or delete a deal. Every change is logged, so when a number moves you can see who moved it and when.
Three steps, not a six-month project
You won't need your IT team for this. We do the migration and the setup, and you check everything before the team switches over.
Bring your data in
Send us your spreadsheet or an export from your current CRM. We load contacts, leads, open deals and products, and set up your pipeline stages.
Connect your channels
Link your WhatsApp business number and your Meta, Google and TikTok ad accounts. New leads and chats start arriving in one place.
Sell from one screen
Reply, qualify, quote and invoice from the same record. Workflows handle the follow-ups, and the dashboard shows what is closing.
The complete lead-to-cash lifecycle
Lead, conversation, quote, invoice and payment all hang off the same customer record, so nothing is typed in twice.
Leads & Pipeline
From first enquiry to won deal, with the source of every lead kept.
- Auto-import from Meta, Google & TikTok ads
- Custom pipeline stages with AED values
- Lead scoring & duplicate detection
- Contacts, companies & custom fields
WhatsApp & Omnichannel Inbox
Customer conversations in one shared inbox instead of on personal phones.
- WhatsApp Business Platform integration
- Chats linked to leads & customers
- Approved message templates
- Email templates & campaigns
Quotes, Invoices & Payments
The paperwork that turns a yes into money in the bank.
- Quotes, estimates & proposals
- Tax invoices with 5% VAT & TRN
- Credit notes & recurring subscriptions
- Payment tracking against invoices
Accounting & VAT Returns
Double-entry books that the sales side already feeds.
- Chart of accounts & journal entries
- Bank accounts & reconciliation
- Expenses, bills & purchase orders
- VAT return preparation
Projects, Tasks & Timesheets
Deliver what you sold and bill for the time it took.
- Projects linked to customers
- Tasks with owners & due dates
- Timesheets for billable work
- Daily reports
Contracts & Service Cases
Agreements and after-sales support against the same customer.
- Contracts with e-signatures
- Service cases & support tickets
- Case status tracking
- Full customer history
Inventory & Assets
Stock and equipment, for businesses that sell physical things.
- Products & stock levels
- Bulk stock operations
- Asset allocation & maintenance
- Logistics & delivery jobs
Automation & Integrations
Connect the CRM to the tools you already use.
- Visual workflow builder
- QuickBooks & Zoho Books sync
- Webhooks & REST API
- AI voice agent integration
Local details, handled for you
AED pricing, 5% VAT, TRN on every invoice, WhatsApp as the default channel. We build for these from the start instead of treating them as settings.
5% VAT & TRN
VAT applied on every quote and invoice, with your TRN printed and sequential invoice numbers, so the document is right the first time.
Priced in AED
Your products, quotes, invoices and pipeline values all in dirhams, with the currency settings in one place rather than per document.
WhatsApp-first
WhatsApp is how UAE customers reply. It sits at the centre of the CRM, not behind a third-party plug-in.
QuickBooks & Zoho Books
Sync with the accounting software UAE finance teams already use, or keep the books in the CRM itself.
UAE VAT calculator
Add 5% VAT to a price, or take it back out of a total. Free, no sign-up. Inside Lifeguard CRM the same calculation runs on every quote and invoice.
VAT Calculator
UAE standard rate · 5%
The price you quote before tax. We add 5% on top.
VAT at 5%
AED 500.00
Net (excl. VAT)
AED 10,000.00
Total (incl. VAT)
AED 10,500.00
Standard-rated supplies only. Zero-rated and exempt supplies, and designated-zone rules, are not covered. Not tax advice.
Pricing that grows with your team
Priced per user, in AED. No setup fee and no minimum contract. Add seats when you hire and remove them when you don't need them.
Starter
per user / month
For small teams that need leads, a pipeline and proper VAT invoices.
- Leads, contacts & pipeline
- Quotes & VAT tax invoices
- Tasks & reminders
- Email templates
- Standard reports
- Email support
Growth
per user / month
For teams selling from ads and WhatsApp who want the follow-up automated.
- Everything in Starter
- WhatsApp shared inbox
- Meta, Google & TikTok lead sync
- Workflow automation
- Lead scoring & duplicate checks
- Projects, contracts & timesheets
- QuickBooks & Zoho Books sync
- Priority WhatsApp support
Enterprise
volume pricing
For larger teams that want the accounting and operations side too.
- Everything in Growth
- Accounting & VAT returns
- Inventory, assets & logistics
- API access & webhooks
- Custom roles & audit trail
- Data migration & onboarding
- Dedicated account manager & SLA
Billed in AED, excluding 5% VAT. The figure above is the starting rate; what you actually pay depends on the number of users and which modules you take, and we confirm it on the demo. Annual billing is available if you prefer one invoice.
Questions on pricing? Chat on WhatsAppFrequently asked questions
What sales and operations teams tend to ask before they switch.
Yes. You connect your WhatsApp Business number through Meta's official platform, and chats land in a shared inbox inside the CRM. Any teammate can pick up a conversation, and each chat is attached to the lead or customer record, so the history stays with the company when a rep leaves.
Yes. Once an ad account is connected, new lead-form submissions are fetched automatically and created as leads, tagged with their source. You stop downloading spreadsheets from each ad manager, and the first reply can go out while the lead is still looking at their phone.
Invoices apply the 5% UAE VAT rate, show your TRN and the customer's where you have it, and number themselves in sequence. Credit notes are handled properly rather than by editing an old invoice. Check the result against your own accountant's requirements; we are happy to walk through a sample invoice on the demo.
It syncs with QuickBooks and Zoho Books. If you would rather keep the books in the CRM itself, the Enterprise plan includes full double-entry accounting with bank reconciliation and VAT return preparation.
Usually about a week. We import your contacts, leads and open deals from spreadsheets or your current CRM, connect WhatsApp and your ad accounts, set up your pipeline stages and walk the team through it. If your setup is more complicated we will tell you on the demo rather than after you have signed.
Yes, and migration is included. Send us an export from your current system and we map it into Lifeguard CRM, including custom fields. You review it before the team switches over.
Data is encrypted in transit, and access is role-based, so you decide who can see prices, export contacts or delete records. Every change is logged in the audit trail. If you have specific data-residency requirements, raise them on the demo and we will tell you straight whether we can meet them.
Plans are priced per user per month in AED, with no setup fee. Starter covers leads, pipeline and VAT invoicing; Growth adds the WhatsApp inbox, ad lead sync and automation; Enterprise is quoted on team size. Prices exclude 5% VAT, and we confirm the exact figure on the demo.
Want to see it on your own pipeline?
Half an hour, your leads, no slide deck. We will connect a lead source, answer a WhatsApp message from the shared inbox and turn it into a VAT invoice, then answer whatever you want to ask.
No credit card · Free data migration · Live in under a week